Well I won't say that it is easy but it is helpful. For the past 4 months I have been confronting the problems of starting and maintaining a successful photography business based on my love of music and the artists who make it. When I first started the journey of making something so personal to me available for the public the very questions asked of every startup business were hard for me to answer. I signed up for a class called Craft your image in my final semester of Grad School at Syracuse University to help with all these foundation problems. I found out that I was into calling my own ideas stupid and not liking original things I was doing because it was nothing like everyone else's or I had never seen things done the way I wanted to do them. I realized by signing up for this class I had a chance to fix this undeserved loathing I had for my own business. I focused on everything my business did not have negatively which was stopping me from making improvements.
The thing about starting a journey is it allows you to track progress and focus on the little victories on your road towards looking like your minds eye.
I started branding the day I decided to build what I wanted to see. I bought a domain name and a host to realize it was a blank canvas...
My fear had brand new life! But it was broken up into manageable sizes this time. I needed more photos answer... Go shoot. I didn't know how to design a site, answer... You are looking at it build a site and make small adjustments until you feel you can invite people to see. I don't have business cards or a logo answer meet a graphic designer and collaborate. So on and so forth one project at a time.
My confidence is way up just by having my own things and knowing that my brand is waiting on me to continue building.
My next task is a business card printed on vinyl lps. I figure music photographer music materials. The problems of course are cost do I use stickers what will look clean and can you reproduce it in your free time. Meant II Shine is built painstakingly by me and I wouldn't have it any other way