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Keep It Super Simple K.I.S.S Method by Leroy Mikell

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Time and time again we hear less is more and minimalist is modern.  This can never be more true of our professional selves.  New photographers and old heads alike suffer from dissatisfaction with their work and we all look to either make great gains in the shortest amount of time or evole the style we have to keep clients coming back.  no matter what friends and family or clients say we get stuck thinking it can be better if I had (fill-in the blank.) All we really need is a camera an idea and good light that happens for free twice a day or all day when it is overcast.  

There is nothing wrong with unceasing progression because a person would be so lucky as to show improve everyday before laying down to sleep.  The problem comes when we substitute actual practice and man hours for extra megapixels and gadgets.  Those type things are great from camera manufactures and lightshaping companies set on selling you this years new and improved softbox.  Improvisation is a key element we lose when we cease to make our unique situation work in our favor.  Let us not forget to be adaptable and conscious of necessity.

Good gear lasts most photographers their whole career.  Outside of the tidal wave that was digital photography there has been no reason to buy the latest and greatest light and camera every year.  

I am at an advantage because I live in NYC a train ride away from every popular rental house and assist for guys that have access to cool stuff I can try out.  But the thing photographers aren't talking about is outside of the exorbitant amount of money it costs to own and rent this stuff they just have no need for all the things day in and day out.  Most of the people I assist for have very little gear and use a similar lighting setup for majority of their bread and butter work.  Their cameras are older than a few of their kids and they are generally happy and fond of the equipment they use.  They have stories about individual shoots and prople they shot with their weathered dented and bent beauty dishes.  It is poetic that beauty dishes are so damn imperfect!

I encourage you to spend more time to master your equipment or lack thereof to make something dope next time you feel the need for ore photo things.  I mean making soup from leftovers is more of a skill than ordering in delivery because you are tired of searching for possibility in your leftovers.

he photos I made for this post are shot with one light from the kit I have been piecing together and collecting for 8 years and a white posterboard I bought at Target for three dollars.  I didn't open photoshop or use a makeup artist for these.  I simply looked at the light and made a photo.

peace clickers

LM

Another New York Milestone... by Leroy Mikell

The feeling of not having anything new to put in my portfolio can subside a bit because I am clear to post both videos and yes photos of over a years worth of work.  Patience has been a hallmark virtue of my entire time here in New York.  I shot interview after interview product-shot after product-shot and video after video just to wait for the fateful day my first client and the site would be designed manufactured and readied for consumer eyes.  

Product shot for boojuu.com

Product shot for boojuu.com

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   But finally the day has come.  The website for Boojuu (www.boojuu.com), a brand I have featured here on my site a few times over the last year or so is up and running.  While it is all well and good that Boojuu is available to the masses (www.boojuu.com).  I am happy because I was the primary photographer for the entire site.  Yes I shot my second brand this year!  I feel like NYC is shrinking to a more manageable size and I am putting pieces in place. (See my last post on patience lol) The photos are going over well from the feedback I have been receiving.  I plan to throw some behind the scenes stuff up both here and on social media over the next few weeks.

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I really stretched my comfort and skill set to produce the body of work you will be seeing.  I linked up and learned from other creatives shot frame after frame dialing in a style specifically for this brand.

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Over the last year I dealt with and struggled through learning curves differences in opinion and collaboration issues like remaining your own brand while working so closely with and for another brand.  I feel so blessed in this moment and burdened with the fact that I didn't set a large enough goal. This time I have to shoot for the moon I have to believe in myself so much more I have to tell others their opinion of me.  I really believe in the mantra "Work Hard, Be Nice"   I really believe I can be even better without being an ego-maniac.  I am rambling now so just look at photos visit www.boojuu.com the site shot by me and leave comments so I know you heard me.

peace clickers


   

Working for Beads by Leroy Mikell

John Wiggins designer and owner of Boojüü Beads on location in Staten Island.

John Wiggins designer and owner of Boojüü Beads on location in Staten Island.

No Mardi Gras,second line or New Orleans in this post unfortunately, but we do have New york based lifestyle brand and fashion designer John Wiggins has rolled out a new accessory called BOOJÜÜ. These beads are made from imported exotic woods as far off as the Philippines and Ethiopia. Meant 2 Shine Photo is teaming partnering with John to shoot marketing and product photos and videos. Here are some behind the scenes and preliminary shots from this week. You can find out more about BOOJÜÜ and get a set of these beads @boojuu on instagram.

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Boojüü designs of the first run.

Boojüü designs of the first run.

Nothing Was The Same by Leroy Mikell

I really would like to understand how an Album leaks early. I guess me and Drake both. In a blatant attempt to stay relevant and keep the SEO Team ( a job also performed by me) I am posting these Throwback black and white images of a Drake Show I covered in Charlotte NC 2-3 years ago.

I remember being very proud of these images back then.

I hope to be able to bring you more live shows as I have moved to Brooklyn NY earlier this week.

I have a few contacts to reconnect with and I will report back.

Peace Clickers
LM
Find me on
Twitter/ Instagram
@PHAtographer


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Not bad for a wall. by Leroy Mikell

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This simple portrait was made with 1 strobe balanced to f11in a shoot thru white umbrella and a cute kid.

I saw the yellow wall used on the cover of brides magazine last month.  I updated it for the subject by mixing in the Pink pillows.

Having your own light kit is a must.  It Allows you to knockout quick assignments. Most important it allows for practice

Peace Clickers

LM

Im open to question