branding

Keep It Super Simple K.I.S.S Method by Leroy Mikell

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Time and time again we hear less is more and minimalist is modern.  This can never be more true of our professional selves.  New photographers and old heads alike suffer from dissatisfaction with their work and we all look to either make great gains in the shortest amount of time or evole the style we have to keep clients coming back.  no matter what friends and family or clients say we get stuck thinking it can be better if I had (fill-in the blank.) All we really need is a camera an idea and good light that happens for free twice a day or all day when it is overcast.  

There is nothing wrong with unceasing progression because a person would be so lucky as to show improve everyday before laying down to sleep.  The problem comes when we substitute actual practice and man hours for extra megapixels and gadgets.  Those type things are great from camera manufactures and lightshaping companies set on selling you this years new and improved softbox.  Improvisation is a key element we lose when we cease to make our unique situation work in our favor.  Let us not forget to be adaptable and conscious of necessity.

Good gear lasts most photographers their whole career.  Outside of the tidal wave that was digital photography there has been no reason to buy the latest and greatest light and camera every year.  

I am at an advantage because I live in NYC a train ride away from every popular rental house and assist for guys that have access to cool stuff I can try out.  But the thing photographers aren't talking about is outside of the exorbitant amount of money it costs to own and rent this stuff they just have no need for all the things day in and day out.  Most of the people I assist for have very little gear and use a similar lighting setup for majority of their bread and butter work.  Their cameras are older than a few of their kids and they are generally happy and fond of the equipment they use.  They have stories about individual shoots and prople they shot with their weathered dented and bent beauty dishes.  It is poetic that beauty dishes are so damn imperfect!

I encourage you to spend more time to master your equipment or lack thereof to make something dope next time you feel the need for ore photo things.  I mean making soup from leftovers is more of a skill than ordering in delivery because you are tired of searching for possibility in your leftovers.

he photos I made for this post are shot with one light from the kit I have been piecing together and collecting for 8 years and a white posterboard I bought at Target for three dollars.  I didn't open photoshop or use a makeup artist for these.  I simply looked at the light and made a photo.

peace clickers

LM

Working for Beads by Leroy Mikell

John Wiggins designer and owner of Boojüü Beads on location in Staten Island.

John Wiggins designer and owner of Boojüü Beads on location in Staten Island.

No Mardi Gras,second line or New Orleans in this post unfortunately, but we do have New york based lifestyle brand and fashion designer John Wiggins has rolled out a new accessory called BOOJÜÜ. These beads are made from imported exotic woods as far off as the Philippines and Ethiopia. Meant 2 Shine Photo is teaming partnering with John to shoot marketing and product photos and videos. Here are some behind the scenes and preliminary shots from this week. You can find out more about BOOJÜÜ and get a set of these beads @boojuu on instagram.

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Boojüü designs of the first run.

Boojüü designs of the first run.

Long long month. by Leroy Mikell

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Since the last time we spoke my apartment has been burglarized I moved into another part of town, I set up a transfer to get myself moved into NYC later this month and made a contact to lay groundwork for an entry level position in a commercial studio in the city.

In the face of adversity I cried for a few minutes and continued to push forward with branding and I shot a wedding.  I reached back to high school for the update to my branding.  I used a company called Gorilla Ink out of Greenville South Carolina owned by LaRon Stewart.

I read an inspiring quote from none other than P-Diddy himself that read "strive for progress not perfection". It spoke to my last few months so I thought to share it with readers.

Other than the things mentioned above I would also like to share the new look to the Meant II Shine brand online identity.  My next steps are finishing the vinyl record business cards and getting printed materials with the new logos and word marks.

Enjoy the new work search for LaRon Stewart or Gorilla Ink on Facebook to see if he can help you.

I appreciate you for following this page and I promise photos soon.

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Website business card and photography =DIY Branding by Leroy Mikell

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Well I won't say that it is easy but it is helpful. For the past 4 months I have been confronting the problems of starting and maintaining a successful photography business based on my love of music and the artists who make it. When I first started the journey of making something so personal to me available for the public the very questions asked of every startup business were hard for me to answer. I signed up for a class called Craft your image in my final semester of Grad School at Syracuse University to help with all these foundation problems. I found out that I was into calling my own ideas stupid and not liking original things I was doing because it was nothing like everyone else's or I had never seen things done the way I wanted to do them. I realized by signing up for this class I had a chance to fix this undeserved loathing I had for my own business. I focused on everything my business did not have negatively which was stopping me from making improvements.
The thing about starting a journey is it allows you to track progress and focus on the little victories on your road towards looking like your minds eye.

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I started branding the day I decided to build what I wanted to see. I bought a domain name and a host to realize it was a blank canvas...
My fear had brand new life! But it was broken up into manageable sizes this time. I needed more photos answer... Go shoot. I didn't know how to design a site, answer... You are looking at it build a site and make small adjustments until you feel you can invite people to see. I don't have business cards or a logo answer meet a graphic designer and collaborate. So on and so forth one project at a time.

My confidence is way up just by having my own things and knowing that my brand is waiting on me to continue building.

My next task is a business card printed on vinyl lps. I figure music photographer music materials. The problems of course are cost do I use stickers what will look clean and can you reproduce it in your free time. Meant II Shine is built painstakingly by me and I wouldn't have it any other way

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